004: Loren Crannell: Buying Insurance is For Losers
Unparalleled
In this provocative episode of Unparalleled, Loren Crannell, Director of Risk at Juul, flips the typical mindset on its head, declaring that “buying insurance is for losers.” But what does he really mean? Tune in to uncover the bold, strategic thinking behind this statement and discover how risk management is transforming in today’s high-stakes industries.
What You’ll Learn:
- Why insurance alone isn’t enough: Loren explains that relying solely on traditional insurance without proactive strategies can leave organizations vulnerable
- Risk as a strategic asset: Explore how modern risk leaders are shifting from reactive insurance buyers to proactive risk strategists.
- Real-world examples: Hear about Juul’s approach—why reducing insured volume, focusing on internal controls, and embedding risk awareness across functions offers a stronger defense than a simple policy.
- Shaping the risk manager’s role: Understand how cutting-edge risk leaders are influencing culture, governance, and strategic decision-making.
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